Artificial intelligence

Our AI practice blends extensive technical expertise with insightful business acumen. Through our specialist team comprising lawyers with hands-on experience gained from in-house roles across multiple sectors, we are uniquely positioned to understand your commercial objectives. We provide strategic, actionable advice for deploying machine learning algorithms, integrating AI into existing products and services, and launching AI-focused ventures.

Our lawyers stay ahead of evolving AI regulations across the UK, EU, and globally, providing up-to-date regulatory guidance that ensures your initiatives remain compliant. We are adept at designing comprehensive AI governance frameworks and compliance strategies that protect clients’ business interests and foster responsible AI usage.

Data protection is central to the responsible implementation of AI. We specialise in advising clients on navigating the complexities of data privacy laws, including GDPR compliance, data anonymisation techniques, and lawful processing for AI systems. Our experts provide detailed guidance on managing data subject rights, conducting data protection impact assessments (DPIAs), and ensuring transparent and ethical data handling practices.

In sectors such as life sciences, we advise clients on navigating complex issues involving AI-driven drug discovery, medical diagnostics, and health technology, particularly around data privacy and IP ownership. In manufacturing, we support clients in deploying AI to enhance efficiency, advising on product liability, safety standards, and commercial agreements involving AI-powered technologies.

Within the financial services sector, our lawyers guide clients through the intricacies of fintech innovations, algorithmic trading, and AI-enhanced risk management, ensuring robust compliance and clear accountability structures. For technology companies — from startups to multinationals — we advise on AI licensing, commercialisation strategies, and protecting valuable intellectual property assets, helping clients maximise the value of their AI innovations.

We also provide expert support for resolving IT and technology-related disputes arising from AI implementations. Our team has significant experience in managing disputes involving breaches of contract, intellectual property infringements, data breaches, and software licensing issues. We offer strategic advice and representation, ensuring disputes are resolved efficiently and in alignment with your broader commercial objectives.

Our AI practice provides a cohesive global approach, coordinating seamlessly across our international offices and with our Multilaw network partners. This international capability ensures clients benefit from consistent, high-quality advice on cross-border issues, including data transfers, cybersecurity considerations, and jurisdiction-specific AI regulations.