The business of women’s sport: where we are and what comes next

In this episode, we speak with Genevieve Gordon-Thomson (CEO of Tactic Connect and Director of Commercial and Legal at Netball Players Association) and Cat Watson (Managing Director, Business Strategy at Pitch International) about the commercialisation of women’s sport and how the landscape has evolved over the past decade. From the influence of broadcasters, sponsors and emerging commercial models to societal attitudes and changing fan behaviours, they share their perspectives on the opportunities and challenges shaping different women’s sports.