The United Kingdom left the European Union on 31 January 2020, triggering a transition period until (at least) 31 December 2020. During the transition period, the United Kingdom will remain in the European single market and customs union, and will continue to follow EU rules and regulations, meaning that EU trademarks will remain fully enforceable in the United Kingdom throughout this time.
UK trademark law is governed by the Trademarks Act 1994 that implements the EU Trademark Directive (2015/2436) and the EU Trademark Regulation (2017/1001), which gives effect to EU trademarks in the United Kingdom.
The United Kingdom is a member of WIPO and a signatory to the protocol relating to the Madrid Agreement Concerning the International Registration of Marks, meaning that the United Kingdom can be designated under an international registration.
The United Kingdom is also a signatory to numerous international treaties relating to trademarks, including:
Unjustified threats provisions relating to trademarks and other forms of registered IP rights are prescribed under the Intellectual Property (Unjustified Threats) Act 2017. The provisions regarding trademarks are expressly covered by sections 21 to 21F of the Trademarks Act.
Unregistered trademarks can be protected through the common law tort of passing off.
In a typical claim for passing off, the claimant must establish the so-called ‘classical trinity’ (Reckitt & Colman Products Ltd v Borden Inc), namely:
Goodwill is assessed on a case-by-case basis and must be local to the United Kingdom. It is more than just mere reputation, although the trademark need not be well known and rights may be limited to a specific locality where there is no nationwide use.
The evidential burden on a claimant is generally higher in a claim for passing off than a claim for registered trademark infringement, although the two are often pursued together.
Any natural or legal person can apply for a registered trademark in the United Kingdom. Applicants must declare that the mark is being used by them, or with their consent, or that there is a genuine bona fide intention to use the mark, for the specified goods or services.
Appointing a representative before the UK Intellectual Property Office (UKIPO) is not compulsory, and where one is appointed, no power of attorney is required.
The UK trademark register is publicly accessible online, free of charge.
To qualify for protection, a sign must be capable of:
A trademark may, without limitation, consist of words (including personal names), designs, letters, numerals, colours, sounds, holograms, multimedia marks or the shape of goods or their packaging. Case law has also held that olfactory and taste marks are registrable in principle.
Up to six variants of a trademark may be covered under a single ‘series’ application, provided that any variations do not affect the mark’s inherent distinctive character.
Collective and certification marks can also be registered in the United Kingdom.
Signs cannot be registered in the United Kingdom if they:
These are referred to as absolute grounds for refusal.
The UKIPO initially examines all trademark applications to ensure that they meet the formal filing requirements. It then undertakes a substantive examination to ensure that the specification of goods and services is sufficiently clear and correctly classified, and registration of the sign is not prohibited by any absolute grounds (other than bad faith). If objections are raised, applicants initially have two months to respond.
The UKIPO also undertakes a search for earlier conflicting UK and EU marks. Where conflicting rights are identified, these are listed in the examination report and the applicant may amend the specification, withdraw the application or (once any other objections have been addressed) proceed with the application. If the application is published for any conflicting goods and services, the UKIPO will notify the rights holders of earlier UK rights only. It is then for the earlier rights holders to decide whether to oppose.
Once any objections raised during examination have been resolved, applications are published for opposition purposes. The opposition period is initially two months from the date of publication. Potential opponents may file a notice of threatened opposition during that period to extend the opposition period by an additional month.
An opposition may be based on any absolute and/or relative grounds, including where there exists:
An ‘earlier trademark’ is defined as:
Where an application is opposed, the applicant has two months to either file a defence or enter into a cooling-off period. If the applicant does not respond to the opposition, the application will be deemed abandoned in respect of the opposed goods or services.
To enter into a cooling-off period, both parties must consent. The cooling-off period initially lasts for seven months and may be extended by the parties for a further nine-month period. Either party may terminate a cooling-off period unilaterally without notice. If the dispute is unresolved at the end of the cooling-off periods, the applicant must file a defence to avoid the application becoming abandoned.
The opponent has two months from receipt of the notice of defence to file its submissions and evidence in support of the opposition. The applicant then has two months to file its own submissions and evidence, and the opponent has a further two months to reply. On completion of the evidence rounds, the hearing officer will make a decision based on the parties’ written submissions and evidence, or after a formal hearing (if requested by either party).
Where an opposition is based on an earlier trademark that has been registered for five years or more, as at the filing date of the opposed application (or, where applicable, its priority date), the applicant may put the opponent to proof of use of the earlier mark. Where use cannot be established, the earlier mark in question will not be considered in the proceedings.
Cost awards in proceedings are generally issued to the successful party and are calculated using a published scale of costs. Exceptionally, the UKIPO can award off-the-scale costs to address parties’ unreasonable behaviour.
A standard opposition is likely to take in the region of 12 to 18 months to reach a decision (subject to appeal).
Absent any opposition, or once any opposition proceedings have been overcome, the application will proceed to registration. An application that encounters no objections or oppositions may be registered within four months of filing.
Once registered, a trademark is protected for 10 years from its filing date and may be renewed indefinitely provided the appropriate fee is paid every 10 years (subject to a standard six-month, and exceptional 12-month, grace renewal period).
Invalidation: A registration may be declared invalid at any time following registration based on absolute or relative grounds. Anyone can file an invalidation application based on absolute grounds, but only prior rights holders may file invalidation applications based on relative grounds.
If an earlier rights holder acquiesces in the use of a registered trademark for a continuous five-year period, it may lose the right to file an invalidation action, unless the later trademark was registered in bad faith.
Following a declaration of invalidity, the affected registration is deemed never to have been registered in respect of the affected goods or services.
Revocation: The grounds for revocation are:
Following an order for revocation, the holder’s rights are deemed to have ceased as of the date of the application for revocation or an earlier date if the grounds for revocation existed at that date.
Surrender: A registration can be surrendered (partially or entirely) at any time. Surrender takes effect from the date of publication of the surrender in the UKIPO Trademarks Journal.
It is possible to bring an infringement or passing-off action in respect of unauthorised use of a registered or unregistered mark.
Before bringing an infringement or passing-off claim, potential claimants are expected to make reasonable efforts to settle the dispute. Failure to do so may affect the available remedies (in particular, liability for costs).
It is common practice to send a cease and desist letter to the infringer prior to issuing proceedings, having due regard to unjustified threats legislation.
Unjustified threats legislation does not apply to acts of primary infringement such as applying a mark to goods or their packaging, importing such goods or supplying services under the mark.
For secondary acts (eg selling infringing goods), a threat will be justified if the communication is necessary for the purpose of:
A threat is also justified if it is shown that the act to which the threat relates was or would be infringing.
Unregistered trademark rights are not subject to unjustified threats legislation.
Both infringement and passing-off actions can be brought in the High Court (Chancery Division), including the separate IP Enterprise Court (IPEC), as well as in a designated county court.
The remedies available depend on the court and route chosen. The IPEC is intended to manage lower value and less complex actions than the High Court and can therefore be cheaper and quicker for rights holders. Proceedings in the IPEC are subject to costs caps and caps on the amounts recoverable in damages.
Remedies available to a successful rights holder may include:
An interim injunction is a discretionary remedy and an applicant must show that it would suffer irreparable harm if an injunction were not granted until the end of a full trial. When seeking an interim injunction, it is important that the rights holder acts immediately on learning of the infringement, as any delay may prejudice its position.
The unauthorised use of a trademark can also constitute a criminal offence – for example, applying identical or highly similar signs to goods or their packaging, or selling, distributing or possessing such goods. To commit an offence, a person must act without the owner’s authorisation, with a view to gain or with an intention to cause loss. The goods must be covered by the registered trademark and the trademark must be reputed in the United Kingdom, such that the use of the sign takes unfair advantage of, or is detrimental to, its distinctive character or repute.
It is a defence to criminal infringement proceedings for the defendant to establish that they believed on reasonable grounds that the use of the mark in the manner in which it was used, or was to be used, was not an infringement of the registered trademark.
A person guilty of an offence may receive a fine and/or be sentenced to up to six months’ imprisonment on summary conviction, and up to 10 years on conviction on indictment.
It is also a criminal offence to knowingly or recklessly misrepresent that a trademark is registered (eg by using the ® symbol) if this is not the case. If desired, the TM symbol may be used in respect of unregistered marks.
The United Kingdom operates exhaustion for trademarks across the European Economic Area (EEA). Consequently, with some limited exceptions, if goods are placed on the market anywhere in the EEA with the consent of the rights holder, the rights holder is unable to assert their trademark rights to prevent the subsequent export of those goods into other EEA member states.
A registered trademark is a property right that can be transferred, licensed, mortgaged and otherwise exploited like any other form of property. As well as a complete transfer, it is possible to partially assign or license a trademark in respect of certain goods or services for which the mark is registered, as well as for use in a particular manner, field or locality.
While such changes and transfers must be made in writing and signed on behalf of the assignor or licensor, the assignee’s or licensee’s signature is not required (although it is recommended to avoid disputes). If a trademark is jointly owned, all owners must consent to any assignment or licence.
For a licensee to assert its statutory rights and remedies in relation to infringement, the licence must be recorded at the UKIPO. Once recorded (subject to any express derogations contained in the licence itself), an exclusive licensee may call on the trademark owner to initiate infringement proceedings in respect of any infringing activity affecting the licensee’s interests. If the owner refuses or fails to do so within two months, the licensee may bring proceedings in its own name.
A non-exclusive licensee may take infringement proceedings only with the consent of the owner (unless stated otherwise in the licence).
Failure to record an assignment or licence with the UKIPO within six months of its effective date can have adverse costs consequences for the new owner or licensee in any subsequent infringement proceedings.
Copyright, registered designs and unregistered designs can complement (and overlap with) trademark rights, particularly in the field of figurative and three-dimensional trademarks. For example, copyright in artistic works arises automatically and subsists for 70 years from the end of the calendar year in which the author dies.
New product get-up and designs that possess individual character can also be protected in the United Kingdom. Unlike a trademark registration, a design registration does not have use requirements. A registered design is renewable every five years, up to a maximum of 25 years. Unregistered UK design rights protect designs for a period of 15 years from their creation date or for 10 years after the product is first sold, whichever is earlier.
In addition, UK rights holders can also benefit from EU-based community registered and unregistered design protection.
The Company Names Tribunal adjudicates complaints involving company names registered for the primary purpose of preventing someone else with a legitimate interest from registering the names, or demanding payment to release a name. It is a relatively straightforward and inexpensive process.
The dispute resolution service for ‘.uk’ domains is operated by Nominet, the ‘.uk’ domain name registry.
Any legal or natural person can bring a claim. To succeed, the complainant must establish that the domain name complained of is an ‘abusive registration’ – meaning that it was registered (or acquired) or is being used in a way that takes unfair advantage of, or is unfairly detrimental to, the complainant’s rights.
If a complaint is defended, it automatically enters a voluntary mediation stage. A Nominet mediator will contact both parties and try to resolve the dispute. If mediation is unsuccessful, the complainant must pay a fee to receive a decision on the matter by a Nominet expert. Appeals are available to a panel of three experts.
If the complainant succeeds, the domain name registration may be cancelled, suspended or transferred to the complainant.
This article was published in World Trademark Review in March 2020.