Brand management and protection

Penningtons Manches Cooper’s trade marks team is extremely responsive, and their advice very pragmatic. The lawyers are experienced specialists.

The Legal 500

Read more testimonials

Intellectual Property

Latest news & insights:

Our leading brand management and protection practice is renowned at both a domestic and international level. It forms a substantial part of the firm’s broader IP, IT and commercial offering, providing clients with the full range of brand management and protection services - from brand and design clearance, development and registration, through to licensing, divestment and enforcement.

The practice has an extensive domestic and international client base across all sectors and industries ranging from retail, food and beverage, and professional services through to education, charities and biotech, with a particular focus on fashion and luxury brands. It is a testament to the technical excellence and quality of our lawyers that many of our instructions originate from in-house or overseas legal counsel. Our cross-office team’s expertise is also recognised in leading legal directories such as The Legal 500, Chambers UK and World Trademark Review 1000.

Our reach and technical capabilities are further enhanced by the firm’s international footprint and its active participation in Multilaw, a top-ranked global network of independent law firms, enabling us to gain immediate access to specialist local advice and knowhow on behalf of our clients worldwide.

We consistently feature among the top 100 UK-based UK and EU trade mark filers and have authored the UK trade mark procedures and strategies chapter in the latest edition of the World Trademark Review Yearbook.

Members of our team, whose languages include French, Spanish, German, Romanian and Japanese, regularly write articles for leading publications such as CITMA Review; give talks and presentations on brand management and protection issues (including as a guest speaker on Brexit at the World Intellectual Property Organisation); and participate in brands-focused international conferences and events such as INTA, AIPPI, IBA, MARQUES and ECTA.

Our lawyers subscribe to and use the latest tools and technologies to ensure effective portfolio management and up-to-date advice. We have a particular expertise in complex, cross-border brand protection and enforcement matters and take pride in providing clients with tailored, commercial advice that matches their specific needs.

Following Brexit, in addition to providing UK advice, we continue to offer clients comprehensive EU brand management and protection services via the firm’s European offices.

We offer expert advice on:

  • global trade mark and design clearance, registration, maintenance and enforcement
  • dispute resolution and litigation involving trade marks, passing off (unfair competition), registered and unregistered designs, copyright, domain names, company names and other related rights
  • registry opposition and cancellation proceedings
  • registry formalities and recordals
  • brand co-existence and settlement agreements
  • anti-counterfeiting and enforcement programmes, including criminal prosecutions and working with customs and Trading Standards
  • take down procedures on e-commerce and social media platforms
  • domain name registration, recovery and transfer (including through Nominet and WIPO UDRP)
  • copyright, ‘image rights’ and reputation management
  • brand audits and due diligence
  • brand acquisitions, transfers, licensing, collaboration, endorsement, sponsorship, franchising and distribution arrangements

Recent work highlights

Successful rebrand for animal welfare charity

Providing strategic advice to one of the UK’s largest animal welfare charities, a long-standing client of the team, on its extensive rebranding project. We assessed the implications for its existing trade mark portfolio and filed a range of new trade mark applications to safeguard its rights pre-launch.

UK certification marks for sustainable trade organisation

Acting for a globally recognised sustainability label renowned for its commitment to environmental preservation and ethical practices. We advised on its applications for UK certification marks, a process that guarantees third party products and services meet specific standards and regulations.

Trade mark protection and enforcement for K-Pop band

Assisting leading South Korean entertainment company, Bighit Entertainment Co Ltd, with the protection and enforcement of the UK trade mark rights of world-famous K-Pop boy band BTS.

Related expertise

Penningtons Manches Cooper LLP

Penningtons Manches Cooper LLP is a limited liability partnership registered in England and Wales with registered number OC311575 and is authorised and regulated by the Solicitors Regulation Authority under number 419867.

Penningtons Manches Cooper LLP