Brand management and protection

Penningtons Manches Cooper’s trade marks team is extremely responsive, and their advice very pragmatic. The lawyers are experienced specialists.

The Legal 500

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Intellectual Property

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Our leading brand management and protection practice is renowned at both a domestic and international level. It forms a substantial part of the firm’s broader IP, IT and commercial offering, providing clients with the full range of brand management and protection services - from brand and design clearance, development and registration, through to licensing, divestment and enforcement.

The practice has an extensive domestic and international client base across all sectors and industries ranging from retail, food and beverage, and professional services through to education, charities and biotech, with a particular focus on fashion and luxury brands. It is a testament to the technical excellence and quality of our lawyers that many of our instructions originate from in-house or overseas legal counsel. Our cross-office team’s expertise is also recognised in leading legal directories such as The Legal 500, Chambers UK and World Trademark Review 1000.

Our reach and technical capabilities are further enhanced by the firm’s international footprint and its active participation in Multilaw, a top-ranked global network of independent law firms, enabling us to gain immediate access to specialist local advice and knowhow on behalf of our clients worldwide.

We consistently feature among the top 100 UK-based UK and EU trade mark filers and have authored the UK trade mark procedures and strategies chapter in the latest edition of the World Trademark Review Yearbook.

Members of our team, whose languages include French, Spanish, German, Romanian and Japanese, regularly write articles for leading publications such as CITMA Review; give talks and presentations on brand management and protection issues (including as a guest speaker on Brexit at the World Intellectual Property Organisation); and participate in brands-focused international conferences and events such as INTA, AIPPI, IBA and MARQUES.

Our lawyers subscribe to and use the latest tools and technologies to ensure effective portfolio management and up-to-date advice. We have a particular expertise in complex, cross-border brand protection and enforcement matters and take pride in providing clients with tailored, commercial advice that matches their specific needs.

Following Brexit, in addition to providing UK advice, we will continue to offer clients comprehensive EU brand management and protection services via the firm’s Madrid office.

We offer expert advice on:

  • global trade mark and design clearance, registration, maintenance and enforcement
  • dispute resolution and litigation involving trade marks, passing off (unfair competition), registered and unregistered designs, copyright, domain names, company names and other related rights
  • registry opposition and cancellation proceedings
  • registry formalities and recordals
  • brand co-existence and settlement agreements
  • anti-counterfeiting and enforcement programmes, including criminal prosecutions and working with customs and Trading Standards
  • take down procedures on e-commerce and social media platforms
  • domain name registration, recovery and transfer (including through Nominet and WIPO UDRP)
  • copyright, ‘image rights’ and reputation management
  • brand audits and due diligence
  • brand acquisitions, transfers, licensing, collaboration, endorsement, sponsorship, franchising and distribution arrangements

Recent work highlights

Trade mark protection and enforcement for K-Pop band

Assisting leading South Korean entertainment company, Bighit Entertainment Co Ltd, with the protection and enforcement of the UK trade mark rights of world-famous K-Pop boy band BTS.


Intellectual property protection for fashion brands

Acting for numerous, domestic and international fashion brands, including All Saints, on opposition and/or cancellation proceedings before the UKIPO and EUIPO, and claims for trade mark, copyright and/or design right infringement in the UK and EU.


Global brand management for Levi Roots

Advising celebrity chef, TV personality and musician Levi Roots and his company, Roots’ Reggae Reggae Sauce Ltd, on all their domestic and international brand management and enforcement matters.

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Penningtons Manches Cooper LLP

Penningtons Manches Cooper LLP is a limited liability partnership registered in England and Wales with registered number OC311575 and is authorised and regulated by the Solicitors Regulation Authority.

Penningtons Manches Cooper LLP