Case studies

Direct marketing: let's drink to that

We advise a FTSE 100 plc operating in the alcoholic drinks industry on the compilation and use of its direct marketing database. This is an important issue for the client given that, as a well-known consumer-facing organisation, it cannot inadvertently market to vulnerable groups such as children.

It is also important, given the huge size of its marketing databases, that the ownership and control of the databases are closely protected. We advise on the steps necessary to ensure that any direct marketing activity takes account of copyright and trade mark law, privacy, consumer protection and advertising laws.

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Penningtons Manches Cooper LLP

Penningtons Manches Cooper LLP is a limited liability partnership registered in England and Wales with registered number OC311575 and is authorised and regulated by the Solicitors Regulation Authority.

Penningtons Manches Cooper LLP