Competition
Competition law is a critical factor for commercial strategy, affecting pricing, distribution, internet selling, exclusive dealing and technology licensing, as well as mergers and joint ventures. Our team has expertise in all these areas and can give pragmatic advice as to how best to realise commercial objectives while complying with competition law. We also advise businesses that have been subject to regulatory investigations or involved in competition litigation.
Expert guidance for leading brands
Our lawyers provide guidance relating to the core elements of competition law, covering restrictive agreements, mergers and joint ventures, and on ‘abuse of a dominant position’ (by entities with significant market power). We also advise on related areas such as subsidy control (state aid), procurement law and acquisitions and investments under the National Security and Investment Act 2021.
In relation to merger control and joint ventures, we offer advice on the application of UK merger control to planned acquisitions and mergers, and on the process of notification of a merger to the CMA for clearance, including the drafting of submissions, responding to CMA information requests, dealing with issues letters, and, where relevant, the consideration of undertakings in lieu.


Our experts act for many leading brands on their distribution strategies. This includes assisting clients on selective distribution systems (under which dealers are appointed conditional on their meeting relevant quality requirements ) as well as exclusive distribution. Part of our role involves advising brands on managing internt sales channels, which in recent years have been a focus for regulatory competition law enforcement.
We support clients on enforcement authority investigations and the financial and personal liability risks of breaching competition law obligations; including potential abuse of a dominant position, anti-competitive agreements/practices and potentially illicit cross-industry collaboration on regulatory issues of mutual concern. Additionally, we counsel on the increasingly significant risks of follow-on class action litigation by those affected by conduct which has been the subject of rulings establishing breach of competition law.
What set them apart for me was their understanding of our business needs and desired outcomes, as well as their ability to deliver tailored and dynamic legal strategies at each stage.
In subsidy control, we advise public authorities on the structuring and management of funding initiatives in compliance with the Subsidy Control Act 2022, the UK’s domestic subsidy control regime that replaced the EU state aid rules after the UK’s departure from the EU.
We also have extensive experience of assisting clients (whether acquirers, investors or target companies) in navigating the UK’s National Security and Investment Act 2021, including advising on the merits of voluntary notification for transactions such as the licensing of sensitive IP, managing the process of notification and clearance for transactions to which mandatory notification applies, and managing retrospective validation where necessary.
We offer expert advice
Merger notifications
Exclusive and selective distribution agreements
Pricing and internet selling
Technology licensing
Compliance advice for dominant companies
Trade association compliance
Competition law compliance training
Competition regulatory investigations and competition litigation
Assessment and notifications under the National Security and Investment Act 2021
Subsidy control
What our clients are saying
Their team demonstrates a deep understanding of our requirements and provides a comprehensive approach and innovative solutions.
We feel that the individuals at Penningtons Manches Cooper are not just legal professionals; they are trusted advisors committed to delivering exceptional results for their clients.
Recent work highlights
Novel market merger control
Selective distribution system
Exclusive distributor appointment
Follow-on damages claim
UK NSI Act advice
R&D funding subsidy control
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