Exploring Generative AI and Copyright in the UK

Whilst legislation is not yet keeping pace with generative AI, its use by businesses and their employees is accelerating, particularly in industries such as marketing where the production of content is paramount. In this episode Oliver Kidd, Tom Perkins and Charlotte Hill discuss how, without the traditional crutch of regulation to guide businesses, businesses can still take steps to effectively utilise generative AI as a tool that improves efficiency, output and accuracy, whilst minimising risks.