Gavin Stenton

Partner

Gavin is a highly experienced trade mark, designs and brand protection specialist. He advises brand owners in a wide range of industry sectors including fashion, retail, sport, food and beverage, education, charities, publishing, IT, biotech and professional services.

He handles all aspects of trade mark and design filing, prosecution and enforcement, and is regularly involved in complex, multi-jurisdictional filing programmes and cross-border disputes. Gavin’s practice incorporates all elements of trade mark and design portfolio management, advice to brand owners on the registerability and availability of their brands, and conflict resolution through opposition, cancellation and/or infringement proceedings. He also advises brand owners on the proper usage and commercial exploitation of their brands, as well as on the acquisition of third-party brands and related due diligence.

I enjoy advising a broad range of clients that operate across diverse industries and sectors, helping them to navigate specific market challenges and take full advantage of commercial opportunities, both domestically and internationally. I have a particular interest and specialism in resolving complex, cross-border trade mark disputes, through a holistic, commercial and strategic approach to conflict management.

Gavin Stenton, Partner

As a dual-qualified solicitor and chartered trade mark attorney, Gavin splits his time between the firm’s Oxford and London offices. He is co-head of the firm’s fashion and luxury brands group, and chair of the MARQUES (The European Brand Owners’ Association) international trade mark law and practice team.

Gavin regularly contributes articles to CITMA Review and other industry publications, and has spoken at numerous international conferences, events and venues, including The World Intellectual Property Organization in Geneva. He is recognised by leading practitioner directory the World Trademark Review 1000 for enforcement and litigation, in which clients describe him as ‘an extraordinarily valuable resource’ and ‘very good at looking at the big picture’.

Recent work highlights

Brand protection strategy

Advising a well-known US-based restaurant chain on its brand protection and enforcement strategy upon entering, and significantly expanding its operations in, the UK and European Union.

UK and EU trade marks

Assisting a leading South Korean entertainment company with registration and enforcement of the UK and EU trade mark portfolios of globally successful K-pop acts.

Brand protection

Advising a major UK motorsports team on a wide range of brand protection and enforcement matters, including an extensive global re-registration programme and new filings for a heritage brand.

Rebranding programme

Assisting the world’s oldest animal welfare charity on its full rebranding programme and quality assurance scheme.

Multi-jurisdictional trade mark dispute

Advising a global talent and entertainment company on its UK trade mark portfolio and related matters, including a multi-jurisdictional trade mark dispute with a leading French entertainment company.

Trade mark portfolio acquisition

Securing a portfolio of UK certification and traditional marks for one of the world’s largest product certification schemes.

Intellectual property rights

Assisting a wide range of UK-based fashion companies with the enforcement, consolidation, and protection of their domestic and international intellectual property rights.

Intellectual property protection

Advising a number of world-famous international athletes on securing protection for, policing, and enforcing their valuable intellectual property rights.

Global intellectual property rights

Assisting numerous UK-based technology and spin-out businesses with identifying, protecting, exploiting and enforcing their global intellectual property rights.

Intellectual property rights

Assisting a wide range of UK-based fashion companies with the enforcement, consolidation, and protection of their domestic and international intellectual property rights.

Intellectual property protection

Advising a number of world-famous international athletes on securing protection for, policing, and enforcing their valuable intellectual property rights.

Global intellectual property rights

Assisting numerous UK-based technology and spin-out businesses with identifying, protecting, exploiting and enforcing their global intellectual property rights.