Penningtons Manches Cooper acts for global consumer market research organisation on agency acquisition

Posted: 23/03/2020

The corporate team of Penningtons Manches Cooper has advised the Mathematical Market Research group (MMR) on its acquisition of The Together Agency, a creative agency specialising in branding, digital marketing, social media, communications and package design.

The acquisition represents MMR’s latest step to build a stronger more impactful marketing services group, offering a wider range of services to a combined client portfolio spanning CPG (consumer packaged goods), healthcare, leisure, travel and property.

The deal was led by corporate partner, David Tighe, with support from corporate associate, Emma Simmonds.

Sesha Sondur, Group Finance Director of MMR, said: “We received fantastic support from David and the Penningtons Manches Cooper team, and it was a pleasure to work with them on this key strategic acquisition for MMR”.

David Tighe commented: “This was the first corporate transaction we’ve worked on with MMR and it was great to help deliver a successful outcome. We are really looking forward to working with them on future deals.”

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