The British Association of Plastic Reconstructive and Aesthetic Surgeons (BAPRAS) has launched ‘Think Over Before You Make Over’, a campaign to improve consumer awareness by providing detailed advice about choosing safe and appropriate cosmetic surgery.
Cosmetic surgery is becoming increasingly popular and the procedures on offer are becoming more and more varied. This makes it even more important for consumers to ensure they are making informed decisions and considering all their options so they can choose the safest and most effective procedure for their particular needs.
For the ‘Think Over Before You Make Over’ campaign, BAPRAS conducted a major national study on cosmetic surgery which reveals that thousands of people every year are risking their physical and psychological well-being by undergoing unsafe or inappropriate surgery. Key findings include:
BAPRAS found that 59% of patients who had surgery less than two weeks after their initial consultation were less confident about their appearance after surgery. More than half (53%) of patients say that keeping costs down is a major consideration. The old mantra ‘you get what you pay for’ seems to apply as those who chose surgery based on the most cost-effective option were much more likely to have disappointing results or feel less confident about themselves afterwards.
To help prospective cosmetic surgery consumers make informed decisions and avoid poor outcomes, BAPRAS has put together a five Cs checklist:
For more information about this campaign and more detail about the five Cs, please see the BAPRAS website here.
Sarah Gubbins, an associate solicitor in the cosmetic surgery team at Penningtons Manches LLP, comments: “Although the majority of cosmetic surgery is successful, unfortunately, as the BAPRAS study shows, there are thousands of consumers every year who are injured after making uninformed choices or opting for cheaper treatment. This is a major problem which needs to be addressed by educating consumers about how to choose ‘safe’ cosmetic surgery.
“Unfortunately, our clients have often suffered terribly as a result of poor cosmetic surgery and we have previously written about the importance of proper research before undergoing cosmetic surgery (see here). We fully support the ‘Think Over Before You Make Over’ campaign and hope it will help consumers to make more informed decisions.”