This year’s Road Safety Week (17-23 November 2014) campaign promoted by the road safety charity, Brake, urges everyone to “look out for each other”. The campaign focuses on raising awareness of careless driving and police forces across the country will be stepping up traffic enforcement to deter and catch drivers putting others at risk.
The latest statistics from Brake’s research shows that almost one million fixed penalty notices were issued in the past 12 months for 'careless driving' and speeding offences. Brake's survey of 5,000 primary school children also reveals that more than two thirds (67%) of the children surveyed believe that the roads in their community can be dangerous for walking and cycling. More than four out of ten (41%) said that they had been hit or nearly hit by a vehicle while on foot or bike.
Brake is particularly urging drivers to protect people on foot and bike by slowing down to 20mph in communities, looking longer, taking it slow at junctions and bends, and giving people plenty of room and consideration.
Charlene McAuliffe, Penningtons Manches case manager, comments: “The latest figures released from Brake’s research are very worrying. While there may be an overall improvement in road safety standards, the current figures are still too high. Road Safety Week is a time for us all to think about our actions on the roads and recognise the dangers that we all face on a daily basis. We fully support Brake’s campaign to highlight these ongoing problems and hope that it encourages everyone to put the safety of others first.”