From concept to market: helping Redefind pioneer crypto asset theft protection
Redefind
Our specialist crypto team played a pivotal role in the development and launch of Redefind, a pioneering FCA-regulated insurance provider for digital assets, supporting the company from inception through to its successful launch in July 2025, backed by A+ rated Lloyd’s of London insurers. We are proud to have helped shape a product that is setting new standards in crypto insurance.
Deep sector knowledge and trusted advice from day one
The relationship between Redefind and our specialist team began in 2022, when its core product was still in the conceptual phase.
Co-founder and CEO Richard Daws sought out partner Charlotte Hill, a leading legal and regulatory expert in the crypto space, to advise on the legal aspects around asset recovery and enforcement of what would become the world’s first regulated crypto asset theft insurance product.
Our role soon extended beyond technical legal advice. As a trusted advisor embedded in the crypto ecosystem, Charlotte and her team also acted as a sounding board for strategic decisions, helping Redefind anticipate and resolve the complex legal challenges that are unique to digital assets. Their practical insights were instrumental in shaping and future-proofing the core policies.
One of our most impactful contributions was direct engagement with insurers. Drawing on her deep knowledge of the crypto asset class, Charlotte helped underwriters understand the specific risks involved, enabling them to confidently back Redefind’s innovative product.
Threats in the digital asset space are evolving rapidly. Crypto-related crimes continue to rise (US$9.9 billion in scams were recorded on-chain in 2024 alone, according to Chainalysis) and high-profile cases of crypto kidnappings are making headlines. As the industry matures, access to regulated, comprehensive protection is critical.
The team also leveraged its extensive network to make key introductions that supported Redefind’s visibility. Shortly after launch, Richard Daws was invited to appear on the popular Which? Crypto Podcast, helping raise awareness of crypto asset theft and how Redefind aims to offer peace of mind to both individuals and businesses.
Key takeaways
A long-term, strategic partnership
From early-stage concept to full market launch, our relationship with Redefind has been built on trust, deep sector knowledge, and proactive legal support.
Legal advice that shapes the product
Our involvement went beyond compliance; we helped design and future-proof the product by anticipating legal challenges and guiding strategic decisions.
Sector connections that drive growth
Our embeddedness in the crypto world enabled key introductions and profile-raising opportunities, supporting Redefind’s successful launch and market positioning.
A unique product for an evolving landscape
Redefind’s regulated crypto asset theft insurance is a world-first that our legal expertise helped make possible.
Key facts
$9.9
billion
Cost of scams recorded on chain in the past 12 months
12%
Percentage of UK adults who own cryptoassets
£1,842
Average value of crypto held by this group
The work Charlotte and her team did was key for our crypto asset insurance business. Their ‘surgeon-like’ ability to analyse, evaluate, and advise has been instrumental in navigating the legal landscape of the crypto sector. They were invaluable in building world-first proprietary insurance products bespoke to the crypto space. The team’s pragmatic approach and deep understanding have not only protected our business, but also positioned us as innovators in the industry.
