Smarter and safer: how AI is rewriting the rules of sport

In this episode we are joined by Luke Middleton, Head of Global Tech Advocates SportsTech, where he plays a key role in driving innovation and collaboration across the global sportstech ecosystem. Combining his passion for AI and rugby, Luke is undertaking a PhD focused on the application of artificial intelligence in rugby union, while also building an injury prediction AI model. With a focus on injury prevention, this episode explores how AI could reshape the global sports industry; the challenges and opportunities it presents; and critically, the ethical considerations surrounding athlete’s data rights. We also delve into how Luke’s model could uncover injury patterns and identify what injuries an athlete is at high, medium and low risk of based on thousands of data points. As AI continues to evolve, will we see it making sports smarter and safer?