Challenging motorsport’s wealth gap: Inside Forseti’s vision

In this episode, we sit down with Jordan Albert and Fraser Singleton, co founders of Forseti Race, to explore Jordan’s entry into motorsport and the financial and practical barriers he faced at grassroots level. With costs including cars and fuel to track fees – and with a single set of tyres costing up to £1,000 and often needing to be replaced multiple times per session – the sport remains inaccessible to most aspiring drivers. Recognising how strongly family wealth influences progression, Jordan and Fraser founded Forseti. By developing technology that bridges the gap between esports and real world racing, their mission is to reduce the financial burden of pursuing a motorsport career. In this episode, we discuss Forseti’s technology and the future role of e-sports, AI and technology in talent development, to create a more accessible and inclusive future for motorsport.